When you think about buying something on credit, what are you really buying it with? Well, in all actuality, you’re buying on the basis on of your good name. In some ways, it’s a monetary measurement of the value of your integrity. You build up this name with a history of paying your bills and any previous loans on time—or even early.
When you think of the ‘good old days’, this was even more the case than it is today. People would regularly have a running tab at the local grocery store, paying it off on a monthly basis. Why did little stores and shops do this? Well, because they knew Mr. and Mrs. Jones—-they went to church with them, their kids attended school together, and they might have even been their neighbors down the street. It was a financial decision that said, “I trust these people because I know who they are, their values, and because I have a personal relationship with them. I’m willing to bet my own financial well-being in favor of that person’s reputation.” That was the way it was done then. People had an innate trust for one another.
If you ever watched Little House on the Prairie, this was the model of payment whenever you saw the Ingalls clan walk into Oleson’s Mercantile. Many times there wouldn’t be a payment at the point of sale. They would just charge it to their name. I don’t think people thought much about it then. People truly traded on the basis of their good name. I suppose it was even a point of pride, where their reputation in the community was something that gave them a feeling of fulfillment.
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Today it’s a little different. If we walk into a store, asking them to start a charge account in our name, they would just disappear behind the counter after falling down from laughter. No, today our good name is measured by one of three credit reporting agencies, reflected in the form of numbers ranging from 300 to 850. Our reputation, credit-wise, is reflected in these three little digits. Store managers don’t care anymore if you know Uncle Joe, or play golf with their dad.
If you want credit now days, you get a credit card. They are, of course, not as friendly about it. Missed and late payments are met with heavy interest charges and fees, instead of a ‘Don’t-worry about-it-I’m-sure-you’ll-pay-it-off-when-you-can’ kind of reaction. But whether it’s today, or the 1880’s, our name has meaning. It stands for something. We trade on our name every day. And having a good name shouldn’t be underestimated.