This is a common saying in the business world. You can place any kind of business in the blank that you want: cars, furniture, office supplies—the message is still the same. Some people will make this statement in the business world. Although, now it has come to be a kind of cliché. It smacks of someone making the statement as a marketing ploy.
Although this statement can be used in a disingenuous manner, and it’s maybe been overused, it’s really true. The main idea of this statement is that, whatever business you happen to be involved in, you’re main business is in dealing with people. Because whether you’re selling a product or service, at the end of the day, all you’re customers are going to be people. So, if you don’t know how to deal with them, and how to treat them, you’re not going to have a very successful business.
As obvious as this is, I wonder how many businesses actually forget this reality. Too many times a single customer can easily get lost in the multitude of people. I know I’ve often felt like just a number in dealing with certain businesses, and especially large companies. I guess the thinking is kind of like, “We don’t need you. We’ve got thousands of other customers.” However, if that’s they’re attitude towards one person, it’s going to become evident to everybody. Not only will they probably lose that customer, but a number of other customers as well.
Good businesses know that they have to treat each person on an individual basis. Recognizing each one’s individual needs is key. They know that they have to find out exactly what they are looking for and then guide them to the solution that works best for them. They can’t have the same canned answer for every person. Also, different personalities respond differently. A good business person can know how to read people and respond accordingly. Some people like to take time to think things over. Others are quicker to decide and, once they’ve found what they want, they go ahead and move ahead with that. So, a person might have to adapt their approach to each person.
Asking questions to get people to open up can be a great way to get an understanding of them and their perspective. It helps to know some background information before you direct them to what you believe will be the best solution for them. This can be an ice breaker as well. And not only will it help you to determine what they are looking for, but it shows you’re taking an interest in them as a person. People respond positively when you treat them like people. Basically, treating them like you would want to be treated. So, if this is the foundation for your approach to customers, you have a good foundation for your business. I believe good things will result when this is your approach.
This got me thinking about Jesus. He was, and still is, in the people business. When He was here on earth He showed His care and concern for each individual person. He displayed a personality. I think about certain things about Jesus and how he dealt with people. He dealt differently with each of His disciples. He knew each of their personalities and how they would respond to things. He called James and John the ‘sons of thunder’. It’s funny to think of the idea of Jesus giving people nicknames. The great thing is, He showed us how to be in the people business. He left us great examples of how to treat people.
AV Luke 6:31, “And as ye would that men should do to you, do ye also to them likewise.” This is also known as the Golden Rule. It’s pretty basic, but remarkably powerful and impactful. If we just treat people the way we want to be treated, that covers a lot of ground. Doing this will keep us from lashing out in anger, from being deceitful, from acting maliciously, and will help us to show care and concern for that other person.
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There’s one account in Luke where Jesus shows His care and concern. Jesus and His disciples had approached a city called Nain. When they approached the gate, there was a woman who was grieving over the death of her son as they carried him out. This verse describes Jesus’ reaction. In AV Luke 7:13 it says, “And when the Lord saw her, he had compassion on her, and said unto her, Weep not.” He then proceeds to raise him from the dead. I believe Jesus identified with the woman first of all. He recognized, and even felt, the depth of her pain. She was a widow, and now, she had just lost her only son. She had no one left. He dealt with her on a personal level. He then met her at her point of need.
When I think about Jesus calling the twelve disciples I think of how he approached them. Because He was in the people business, He started out by taking interest in their business. Here’s an account of when Jesus approached Simon Peter, and James and John. AV Luke 5:4 says, “Now when he had left speaking, he said unto Simon, Launch out into the deep, and let down your nets for a draught.” Jesus instructed Simon where the fish were. When Simon did as Jesus instructed they hauled in so many fish that their boats began to sink. It’s interesting that by Jesus taking an interest in their business He then made them a part of His “business”. AV Luke 5:10 says, “And so [was] also James, and John, the sons of Zebedee, which were partners with Simon. And Jesus said unto Simon, Fear not; from henceforth thou shalt catch men.” Jesus revealed Himself to them, and now He was going to take them in a different direction.
I think ultimately Jesus revealed His interest in us in this verse: AV John 3:16 “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.” This is where and how Jesus revealed what was of ultimate interest to Him. He gave the ultimate sacrifice for us to have a relationship with Him. Further proof that Jesus is still in the people business.
AV Luke 6:31, “And as ye would that men should do to you, do ye also to them likewise.”
AV Luke 7:13 it says, “And when the Lord saw her, he had compassion on her, and said unto her, Weep not.”
AV Luke 5:4 says, “Now when he had left speaking, he said unto Simon, Launch out into the deep, and let down your nets for a draught.”
AV Luke 5:10 says, “And so [was] also James, and John, the sons of Zebedee, which were partners with Simon. And Jesus said unto Simon, Fear not; from henceforth thou shalt catch men.”
AV John 3:16 “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”