The dilution of any strong substance tends to lead to its ineffectiveness. It just tends to be the way of things. Those chemicals we dilute become entirely something other than what they were. Mix bleach with enough water and it’s no longer bleach. You certainly couldn’t use it to return a stained garment to its original state of white.
It can be tempting to temper your message to the audience. It’s just not amenable to the masses if you take a hardline stance on things. A groundswell of support doesn’t usually come from an absolute statement. I suppose that’s why politicians find direct statements on any topic unsavory. Best to just equivocate and not give any indication where you really stand in order to not offend the wrong groups.
This has actually been the model of the Federal Reserve—and was especially under the tenure of Alan Greenspan—to not give an explicit indication of which way interest rates were heading so as not to disturb the markets. Just be as ambiguous as possible, then no one would really know what you mean. People left FOMC meetings wondering, “What was he saying? Was he saying that interest rates will go up or down—the economy is good or bad—possibly that NASA has discovered a colony of aliens living on the surface of the moon? I’m not sure what he was saying, if he was saying anything at all. He sure said a lot, but also said nothing.” I suppose that’s fine when your intention is, in fact, to not have much of an impact on anything. To be fair, the Federal Reserve isn’t supposed to be there to drive change, but to manage any change the best they can. Theirs isn’t meant to be a message of impact, but rather an ambiguous leading indicator….maybe….possibly….if you can decipher it.
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As funny as that may seem, there are times when a direct message of clarity is called for. It’s the times when things are tending to sway or swerve in the wrong direction. It’s the times when a standard has to be reaffirmed because, as far as you can tell, there is hardly any standard left at all. It’s the times when a message of tolerance has blurred the true meaning of tolerance. You no longer just tolerate people, but the people who carry and espouse ideas which run contrary to logic, and what used to be universally recognized states of moral behavior.
It’s these times where an undiluted message of moral clarity is not only what’s needed, but required in order to make an impact. Someone with the courage to make a statement of truth on something that doesn’t compromise in the face of opposition. Those messages that declare what truth is are like the bleach that comes direct from the bottle: undiluted, truth-revealing, and powerful enough to change anything it comes into contact with.