Sometimes things take a turn we could’ve never anticipated. I suppose it happens in most of our lives, if not all of our lives. Those things we planned out years in advance about where we would be—even though we may eventually get there—the journey to that point doesn’t always happen exactly the way we thought.
I’m currently reading a biography of the life of Steve Jobs, Co-founder and former CEO of Apple Computer. It’s a fascinating read. The book is called Becoming Steve Jobs, written by Brent Schlender and Rick Tetzeli. Much of his life is widely known and discussed: he’s known for his cutting remarks to staff and underlings; speaking his mind regardless of whether it needed to be heard, or at the expense of being cordial; and making unilateral decisions while being brash in the process. But this book chronicles an interesting arc in the life of this man—and it would make an interesting read even if it were a fictional story. His character evolves much like the characters do in many novels. What started out with he and a friend building a company from scratch took so many diversions that it would have been a difficult story to invent. Truth stranger than fiction, I guess.
The birth of Apple took place in the mid-1970s in his parent’s garage. It developed and grew quickly from this little start-up and within a few short years was a major player in the personal computing industry. Along the way decisions were made and Steve, being the major player in those decisions, reaped the downsides more than most. But while other factors were at play, nevertheless, his decisions and leadership resulted in some stumbles that brought about his eventual ousting from the company around 1985. Undaunted, he went on to start a new company called NEXT (building computer workstations for universities and such) and becoming CEO of Pixar, the computer animation studio. Over the course of the next 11 years he was developing software in this new company, NeXT. He was also learning, and beginning to understand and appreciate the collaborative process while overseeing Pixar. Unwittingly, these two things seemed as though they were working in concert to bring him to a certain point. While nothing much ever became of NEXT, it was what happened during that time that was important. And even though Pixar became a major player in animation, it wasn’t where he would eventually end up. While his software was being boiled and refined in this seething cauldron—the nether reaches of the software wilderness—so was he. And much of his ego was being burnished in the fires of failure.
As circumstances would have it, he came to a point in 1997 where he had the opportunity to become CEO of the very company he had once founded. Apple was shopping for a new operating system. They needed great software to match up with their hardware. Several options were in view, but only one fit the bill: NeXTSTEP OS. Apple ended up purchasing the software from NeXT, giving Steve the open door to become interim CEO and, eventually, full-time CEO.
It seems the title of this book is aptly named for this now legendary CEO. Even Steve Jobs wasn’t Steve Jobs until he became Steve Jobs—if that makes sense. Meaning, he had to step into his role. While starting out as leader of the company he had founded, it seems he wasn’t quite ready. He was a little too heavy-handed, a bit too brash, and a little too certain about himself. He was a little too naïve about the lessons of failure. But the diversions his life would take weren’t all for naught; it was just a proving ground—a training ground, so to speak—a wilderness experience that knocked off the rough edges and prepared him for what he was meant to do all along.
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