Why do we call things ‘The Latest and Greatest’? Is it because we think newer is always better? We certainly think so with our technology, don’t we? If you don’t have the most up-to-date cell phone, it seems you’re dubbed an outcast. I might just be then. My cell phone is 3 ½ years old. I don’t really see what the big deal is. It still works just fine. Even though the paint is coming off the back, it doesn’t affect the functionality at all. Some like to brag about the sturdiness and longevity of a certain brand, but none that brag about such things ever keep them long enough to know whether they actually are sturdy. They’re too busy looking for the so-called ‘latest and greatest’.
This endless pursuit to always be on the bleeding edge has to take its toll. If not emotionally, then certainly financially. I mean, a constant frenetic schedule of updating takes some financial wherewithal. If you believe that the newest is always the best, let me ask you this: Do you believe the grass is always greener on the other side of the fence? Yeah, take that philosophical question and ponder it for a while. In the meantime, I’ll think of another tired old colloquialism for you to digest. But seriously, it does kind of apply to the situation. Why do we feel the need to get on that hamster wheel of attaining something that always remains just out of reach? Or is there something bigger at play? Could our minds be striving to apply an external ointment—like a salve for our souls—that can only be resolved internally? What is the engine that drives our discontent and leaves us in a perpetual state of recycling items only recently acquired? Isn’t there something to be said for being content with what we have? Brand new becomes used in rather quick order anyway.
But even if the latest isn’t all that great, it’s clear that some brand names are very adept at convincing us that they are. They’re like the proverbial magician who gets you to look at the shiny new object while—not pulling a rabbit out of a hat—but rather stuffing all of your money inside of it. I’ll concede that at some point the technology has advanced enough that if you’re holding onto your beloved old item—well, now you’re just being stubborn. A 1952 Studebaker is just not the same as a 2017 Lincoln Continental. While advances in technology often lead to only incremental changes in the near term, they do eventually add up to a substantial difference over time. Sorry grandpa.
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Of course, in denigrating our drive to keep improving I also denigrate (somewhat) the progression of our society. Change is necessary in order to move forward. But, I guess I’m wondering, do we have to do it all so fast? Haven’t these people ever heard the saying, “If it ain’t broke, don’t fix it”? I guess I had another tired old saying left in me. Well, I did say I’d think of another one, didn’t I.