A friend of mine and I play chess on occasion. He always ends up winning. Remember: I said I play chess; I didn’t say I was any good. To be fair, he’s actually a pretty good chess player. He seems to be able to think several moves ahead, not only to plan his moves, but to anticipate any that I might make. I guess this is the frustrating part for me. I wonder how he’s always able to beat me. It seems one of the reasons is that he has some sort of strategy from the start. I mean, I may have a strategy—an opening—but then it all falls apart after that and I don’t know what I’m doing. It appears that my own lack of planning is torpedoing me and the game is over before it even starts.
Strategies and game plans are the bread and butter of any successful enterprise. You see countless books on the topic, mostly geared towards entrepreneurs and businessmen. Not having a strategy is kind of like not having a road map for a long trip and hoping you somehow still get there. But it’s even worse than that. If you don’t have a map for a trip, you at least know where you want to end up; but if you don’t have a strategy for your enterprise, then it’s quite likely you don’t have a benchmark in mind either; and without a benchmark, how will you ever know when you get there? It’s tough to know if you’re a success when you haven’t defined what success is. By that metric, your business could end up a flaming crater and you could still call it a success.
So, having a plan turns out to be crucial. It gives you, not only an endgame, but also a way to get there. Success usually becomes such because somebody made a plan to get there. And by ‘there’, I mean they had a goal in mind from the start. And through steady plodding and working the plan they eventually find themselves in a solid position.
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Strategies can also make contingencies for failure—to help mitigate failure. I guess this is something you learn from playing chess. Failure in chess is something I have a lot of experience in. You find that if you have a plan in place in the event you should lose an important piece that it’s not the crushing blow it would otherwise be. You don’t want it to happen, but now you have a plan in place if it does happen. That’s how strategies work. That’s how strategies help. Strategies give you the navigation skills to maneuver around all the obstacles—to recognize the benchmarks—to see you becoming the success you envisioned all along. Strategies give legs to your dream. Many people have dreams—and it’s OK to dream—but unless you have a strategy in place…..well, it’s kind of like the dream you had last night of playing in the NFL: it has little chance of coming to pass.