The most appealing choices can have the worst results

 

Something that at first seems like the best choice can often be the worst one to go with. It’s kind of funny how the worst choices can be disguised in a cloak like it’s your best friend when, in reality, it’s your worst enemy. They sidle up to you like a long lost friend…but not so fast. I don’t know you. I need some time to do some research and find out if you’re really who you claim to be.

I’ve learned to be wary of the options that can look so appealing at first. Many times these options offer you the world but fail to deliver on even a fraction of what they claim. It’s not to say I’m cynical; I’m just seasoned. It’s kind of like those telemarketer calls announcing you’ve won a free cruise or a free trip to Orlando. It’s especially suspicious since the person talking to you isn’t even real. These robo-calls today portray perfectly just how genuine the offer is with the disingenuous nature of the call. If it was such a rare offer and a great deal, the least they could do is have me talk to a real person. But if a cruise and/or trip to Orlando is that ubiquitous, it makes the offer suspect. Sounds really good, but the downsides are never apparent up front.
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I think the best choices we make are the ones where the downsides are advertised from the beginning. We know the negatives going in and, as a result, we trust the party making the offer. If they’re not making these pie-in-the-sky claims, but just presenting the situation as is, we appreciate their forthrightness. If we’re going to buy a car with a bad transmission, at least we know the transmission is bad going in. Nothing is hidden and all aspects are fully disclosed. I suppose some salespeople can cringe at that notion, but they discount how much people appreciate an honest broker. People aren’t so afraid of the downsides as long as you’re willing to be open about what they are. In fact, you could sell them the biggest lemon in the world and still retain them as a repeat customer as long as you told them it was the biggest lemon in the world. All you have to do is say, “Yeah, this car is a pile of junk. I can’t even recommend you buy it, but it is really cheap.” Sales 101, I guess. Pull the wool over their eyes and you might gain a customer for a day; Give them the unvarnished truth and you’ll gain a customer for life.

Things that are really as good as they claim to be don’t have to be advertised as such. New cars sell themselves because they really are as good as they appear. No clever lines are needed; no spin; it just is what it is. And you find that you can make your best decision here because it doesn’t claim to be something other than what it is.

…Let’s go deeper

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